For candidatesFor companiesInsightsContactLog in

Hard Rock Hotel Madrid joins QIU: the talent that doesn't fit on a CV

October 29, 2026

Today we welcome Hard Rock Hotel Madrid to the QIU family.

Walking into a Hard Rock is nothing like walking into any other hotel. There is music, there is rhythm, there is a way of welcoming you that you feel from the very first minute. That experience isn't created by the logo on the door. It's created by the people behind the front desk, the bar and every service.

Marta Herrero and David Barés at Hard Rock Hotel Madrid
Marta Herrero, HR Director at Hard Rock Hotel Madrid, with David Barés, Co-founder of QIU

What a CV can't tell you

A CV tells you where someone has worked. It doesn't tell you how they smile when a tired guest arrives, how they move when the bar is packed, or whether they have that spark that makes people want to come back. At Hard Rock, that isn't a detail. It's the brand.

That's why the HR team at Hard Rock Hotel Madrid was clear about one thing: they needed to see people before deciding. To listen to them, feel their energy and see whether they vibe with the spirit of the house. And that only happens in a face-to-face conversation.

The person first, the paper second

With QIU, the hotel has turned the process around. Instead of reading dozens of CVs to decide who to call, the team talks directly to candidates who already fit the role. QIU finds them and organises the interviews. The team focuses on what no technology can do for them: getting to know people.

After each interview, the QIU report helps them make sense of what they saw, so the decision combines what they felt in the conversation with objective criteria.

One room, eight interviews, two days

And it worked. Hard Rock Hotel Madrid opened one interview room on QIU, the team met eight candidates face to face and, two days later, had already made a hire. No mountains of CVs to sift through and no weeks of waiting. Just conversations with people who fitted.

“At Hard Rock we look for people who give off something. Attitude, energy, a real desire to make sure guests have a great time. That doesn't show up on a CV, it shows up when you sit down and talk to someone. QIU lets us start right there.”
Marta Herrero, HR Director, Hard Rock Hotel Madrid
“There are brands where the personality of the team is everything, and Hard Rock is the best example. For them, an interview isn't just another filter: it's the moment you find out whether that person will match the rhythm of the hotel.”
David Barés, Co-founder of QIU

For candidates

If you work in reception, front of house, the bar, the kitchen or events and you have that energy that doesn't fit on paper, Hard Rock Hotel Madrid is already interviewing on QIU. Complete your Talent Card and, if you're a match, sit down and talk to them.

Here, nobody is going to read you. They're going to listen to you.

Welcome, Hard Rock Hotel Madrid. Let the music play.

Funded by the European Union NextGenerationEU, Government of Spain Ministry of Industry and Tourism, Funded by ENISA, Recovery, Transformation and Resilience Plan
© 2026 QIU · All rights reserved